This is a campaign project I worked on for Shinola, which is an American luxury lifestyle brand which specializes in watches, bicycles, and leather goods among other items. It was founded in 2011 and its name originates from the mid-20th century Shinola shoe polish brand. The purpose of this campaign is to give Shinola a fresh look and help make this small company more recognized. I worked on two different versions of this campaign. One more focused on the beauty of its products and another version focused on a more personal experience with its products.
This is the second more personalized version of the Shinola campaign.
